Podcasts are awesome.
Bored on your lunch break? Listen to a podcast.
Hour long commute to work? Podcast!
But podcasts aren't just for keeping you entertained.
They can also be a great source of new ideas and new strategies for smart entrepreneurs.
Shopify, the leading platform for making professional, trustworthy, high converting ecommerce sites with an easy drag and drop interface, puts out a great ecommerce podcast called the Shopify Masters Podcast.
Each episode features insights, case studies, and actionable tactics and strategies from real entrepreneurs whose Shopify businesses have really hit it big.
Here are three of the best of their recent podcasts.
If you're in ecommerce, they're definitely worth checking out.
1. The Facebook Marketing Blueprint That Put The Passionate Pug on the Path to 6 Figures
When you’ve found yourself a passionate niche of customers, print-on-demand is a great way to sell them products that they’ll enjoy.
The Passionate Pug is a print-on-demand dropshipping business powered almost entirely by Facebook ads.
In this episode, Kwaku Nornoo walks you through his research process for identifying profitable product categories for a niche, and shares how to set up your Facebook interest targeting to reach potential customers of that niche.
He’s got it down to a blueprint that you can borrow ideas from for your own Facebook ads.
2. Why This Entrepreneur Assumes Nothing and A/B Tests Everything
There’s a difference between tweaking your website and improving your store. With a data-driven approach to design, you can use A/B test to make informed decisions about what you change.
In this episode, Meghan Bush of Kopari Beauty walks you through her A/B testing philosophy and her unique take on advertising that includes buying traditional media spots, not just digital.
3. The Best Way to Sell a Product for a Problem No One Wants to Talk About
Not all products are easy to advertise due to marketing platform rules.
If you have a product that’s banned, taboo, or hard to advertise due to advertising policies, this episode of Shopify Masters talks about how to launch large scale advertising campaigns for a product people don’t usually talk about publicly (a toilet stool).
Founder Bobby Edwards shares what happens when you spend $25,000 boosting a viral Facebook video instead of advertising your products and how much of your budget should be devoted to testing ads.
These are just a few awesome, actionable episodes of the Shopify Masters podcast you can check out on your lunch break, on the road, or any time you want.
You can check out seven more awesome podcasts with game-changing new marketing ideas in the full blog post from Shopify.
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